The chat sticker can be a useful and versatile tool for businesses of all kinds. We introduce 6 possible cases.
Last week, Instagram started rolling out chat stickers in the stories that users can use to join private group chats. But how can the stickers be best used by companies? Fortunately, there are already some use cases that we can introduce to you.
Worth knowing about the group chat: How does the chat sticker work?
From the story directly into the group chat – with the sticker your viewers can ask to join the chat and become part of an exclusive club. If you have the idea, you can use Chat Sticker to build a loyal and committed community, plan meetups, and engage in conversations on relevant topics. However, the chat must also be maintained, which may take a lot of time under certain circumstances.
The Chat Sticker can be found in the Stories section under the stickers. The group chat needs to be named and the color of the sticker can be selected via the color palette that appears at the top center. There are 12 color selection options and the size of the sticker can be adjusted as usual by pushing together or pulling apart. As soon as the story with the chat sticker is online and the viewer requests to join, you will receive the request via message.
Group chat is available for a maximum of 32 members (including admin) and beyond 24 hours. The initiator may select which requests he wants to accept.
The Chat Sticker is a useful addition to the extremely popular question stickers, which, however, allow only a one-sided conversation: With the question sticker, the viewer can ask the author questions that he then answers in the following stories. Another way to start a conversation is the live video, which is also one-sided. The Chat Sticker now allows a two-way exchange and should be well received in communities.
Use Cases: How To Use The Chat Sticker At Best?
The sticker offers enormous potential for direct conversation with the followers, but should not be used without a plan. Brands, companies and even influencers should consider a strategy beforehand, so that the chat gets a direction and does not infiltrate too quickly. Below are a few young use cases that, among others, Later has featured on his blog .
# 1 Exclusive Event Invitations
Are you celebrating the birthday of your business, a summer party or planning a meetup? A yoga class for an exclusive group? A chat for a running group? With the Chat Sticker you can invite users with the same interests and put together a small community. But you should not forget that you can only invite 31 other members next to you. For smaller events, this will be well suited, bigger events are probably better off on Facebook or Xing.
Basically, the chat takes place on a much more personal basis than one-sided communication in the stories. Therefore, you should communicate on an equal footing and introduce yourself as well as interact in chat.
# 2 Exclusive product testing
If you’ve launched a new product and are looking for honest feedback, then a chat group is just the thing. You can decide how big the test group should be and can read the members by hand. No matter what kind of products you offer, in a small group you are likely to receive serious and in-depth feedback.
# 3 Exclusive Special Deals
Whether drop marketing for really hip brands or special promo codes for a select group: In both cases, the group chat promises loads of loyal fans and big crowds. But beware: Discounts, profits and the like often attract users who are not interested in your company, but only interested in something to tap. Therefore, you should choose well, who may “in”. Later also advises to limit the access to the chat time. The urgency then increases again the readiness to act and gives the whole thing a bit more exclusivity.
# 4 Exclusive chat for customers
A personal trainer, who trains his clients for a marathon, can make common appointments with them in the group chat, give final hints or be available for questions. Here, however, it is questionable how useful the use is for such purposes, because usually WhatsApp groups cover this need already.
# 5 Exclusive exchange among interested parties
The group chat is also suitable for users who have a common hobby and want to talk about it with others in a small frame. Although the sticker has not yet rolled out nationwide, there are already reports in this country about the use. The website Jagderleben.de used the sticker directly during the rollout and received almost 140 requests. After the members were selected, meanwhile, a lively chat has been developed around the theme of hunting, also pictures are exchanged. The use of such groups is also suitable for user-generated content or for finding a topic for new journals.
# 6 Even more exclusive with the “Close Friends” list
If you like it even more exclusive than you already want and make the chat accessible to only a small group of its followers, you can place the chat sticker in a story for “close friends”. The variant is suitable, for example, for Ambassador programs or planned influencer campaigns. Companies and brands that niche influencers list among their followers could select them for the list and get them into the chat.
Once in the chat you can send them suggestions for cooperation. Also, they can invite other relevant influencers into the chat who are interested in working together. As an admin you still decide who will be admitted. Remember that you can only have a list of close friends. Therefore, you should update these for any action.
The chat sticker can be a valuable tool for communication
Even though there was a lot of head scratching about the chat sticker in the beginning, the six cases show the benefits Brands and companies can get out of the sticker. With the right idea, not only can followers turn into customers, they can also find partners for campaigns or plan joint training sessions. As always, the imagination knows no bounds and the future will show what value the sticker still gets. In the end, however, it also serves the community care, which is why wegenerists should not forget that the communication should be on an equal footing and the author should be an active member of the group. Authenticity and reliability are just two of several keywords here.