Users can join a chat group with the new sticker – but only on request.
With the Stories stickers Instagram has found a way to further increase the already high interactions. After the quiz, question, hashtag or countdown stickers, the chat sticker will be released. Users can request a “membership” in the chat and the author may decide who is in it.
From the story to the group chat
If you post a chat sticker in your story, you can invite others to a group chat. The users ask to join the chat by tap on the sticker, the author can then decide who may be there. The group chat can then be found directly in the inbox of the private messages in the app . The author can terminate the chat at any time.
The sticker goes back to the early Instagram, which was primarily about sharing content and the app was user-based. Of course, it is still today, but now companies, influencers and advertising have taken up a lot of space. With the new sticker, users can talk to their friends in group chat about things that interest them or plan joint ventures. How influencers and companies can use the sticker will become apparent. Since the chat takes place privately, the sticker is probably unsuitable for marketing purposes.
Whether the chat sticker arrives?
As some users on Twitter mean, the Chat Sticker in the US is unlikely to be very well received. Because it is perceived as another attack on Snapchat (s chat feature) – Snapchat is still there, also because of its more private nature, a relevant app for young users, while it has brought it to any great relevance in Europe. Here, Instagram is the dominant social network and is accordingly equipped with features that further simplify staying and push Snapchat into the background.
So far, the Chat Sticker is not rolled out yet, but probably only for testing purposes accessible to some users.